Yep Text Review-SMS Marketing – Advantages and Disadvantages

An increasingly popular type of marketing tool, SMS marketing  provides easy communication with consumers. With a single message being used to reach out to the entire customer base, it is cost effective and also saves time. One area of rapid growth has SMS marketing as a marketing tool appeared with great potential .

Short messages of 140-160 characters in length, SMS enables messages to be sent to a large number of receivers within a few moments. It this measure and the ease to reach application that enables a powerful tool for advertising and marketing products. Increasingly being adopted by more and more business houses as a preferred mode of marketing tool, SMS marketing has several advantages as well as disadvantages.

Advantages Of SMS Text Messages

Easy to reach: It is also known as mobile marketing, by this application allows marketers to communicate a single message to the customer. Instead of contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, an advertising message can be distributed to several consumers all at once.
Personal communication: SMS has become the most popular way to communicate today. This communication tool is  used by most of us to communicate with our friends, family and friends. Unlike an email or a newsletter, nearly every message that is sent on a mobile phone is generally read by the user. As a very personal way of communication, with SMS marketing it is possible to create a direct contact with customers, based on the relationship. 

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