Even if the mobile marketing initially appeared in Vietnam in 2006, the last two years of widespread growth and market penetration as seen in 2006 someone would have thought. Research by the Vietnam Post and Telecommunications Group (VNPT) reveals that Vietnam is now home to more than 30 million cell phone owners.
Mobile consumers have taken a liking for many of the latest mobile marketing techniques. VNPT reports widespread acceptance of mobile marketing campaigns that enable users to interact with their favorite game shows.
Also, many Vietnamese banks are using mobile banking, which allow users to control their accounts with the phone and even pay bills via SMS functionality allows set.
Room For Improvement:
Although no one can deny the success of mobile media in Vietnam, there is still room for improvement.
VNPT discovered that many Vietnamese clients phone misunderstand that advertising on mobile phones is sending spam.
Once mobile marketers can bypass this misunderstanding, the acceptance and use of mobile devices will surely increase even more.
Mobile Media is a global phenomenon, the research shows that VNPT moving average is truly a global phenomenon.
There are very few regions throughout the world that are not affected by the changes and developments in the mobile environment.
For this reason, mobile marketing has a large audience to send their messages and high percentage of people willing to listen. We continue to preach the effect that brands will have if they don't jump on board now.
Consider the plant from social events before the media explosion of Facebook and MySpace.
The ball is in your court. You do not go for the slam dunk or just a lack of free throw?.
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