The Most Important Part of Internet Marketing Email Software|Desktop Messenger 2.0 Review

When you hear the term "internet marketing email software", what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing email software is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as "leads") for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads


Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: mass email marketing software

Permission-based sales email marketing software refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The "permission" aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of sales email marketing software is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful mass email marketing software is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just internet marketing email software (permission based), email has been the foundation that our business sits on.
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Do you ever have moments when you feel like you've been coasting on auto-pilot?
You feel like your business is doing fairly well and then, bam! You discover a new concept that hits you like a ton of bricks. You sit up straight in your chair and say to yourself, "Why didn't I ever think of that internet marketing tool?" or "Hello, why didn't someone tell me about this before?!"

This is exactly how I felt when I found out about Desktop Messenger 2.0.

We all know the mantra in marketing: The Money Is In The List. The problem is, the only way to get the money out of your list is to get your sales email marketing software to everyone on it. Unfortunately, that's not so easy anymore. There are spam filters to worry about triggering. There are white-listing rules and guidelines for every major internet service provider that you have to follow.

You have to keep track of subscribers' emails changing so your sales email marketing softwarestill reach the same people who signed up for your list. Trying to time your email so your message doesn't get buried in your subscribers' inboxes under a pile of other emails.

So you furiously work to jump through all of those emails "hoops". You change the subject headline, delete any words that will trigger the spam filters, and add extra characters to words like fr*ee as well.


You do all of this extra work… and you're rewarded with a 30% email delivery rate. If this sounds like your business, then you're not alone. Every marketer is jumping through the same email hoops and getting less than ideal results for all of their efforts. I used to be in the same spot you're in… pulling my hair out over mass email marketing software. But not anymore. Turns out that Desktop Messenger 2.0 has made a massive difference for me. For starters, every marketing message I send to any of my lists is delivered 100% of the time.

Think about it: While my competitors are hustling to get 25-30% delivery rates from their email marketing software… I'm getting a 100% delivery rate every time.
That's 100% delivery with no spam filters… no white listing… no special characters… no worrying about email addresses either.

I just open up Desktop Messenger 2.0… copy and paste my direct marketing software message into it… and with a click of my mouse; it's delivered right to my subscribers' desktop. Instant delivery. Simple to use. Works every time. Is it any wonder why I've become a big fan of Desktop Messenger 2.0?

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